What does Scooters Coffee focus on when developing its marketing strategy?

Scooters Coffee places a strong emphasis on customer engagement and promoting new products within its marketing strategy. This approach is vital for building and maintaining a loyal customer base, as it allows the brand to connect with customers on a personal level and foster a sense of community. Engaging with customers through various channels—such as social media, events, and feedback initiatives—helps the company understand consumer preferences and create targeted marketing campaigns that resonate with its audience.

Promoting new products is also crucial as it keeps the brand fresh and innovative, attracting both existing customers and potential new ones. This not only enhances customer experience by offering them new choices but also positions Scooters Coffee as a dynamic player in the coffee industry, capable of adapting to changing tastes and trends.

In contrast, the other options reflect limited or less comprehensive strategies. For instance, simply increasing franchise locations may not necessarily enhance customer engagement or satisfaction. Reducing prices for all products might not align with the brand’s quality perception and could impact profitability. Focusing solely on online sales restricts the brand's outreach and connection with a broader audience that values physical interaction, ambiance, and the overall café experience. Therefore, customer engagement and new product promotion represent a holistic and effective marketing strategy for Scooters Coffee.