In what manner should employees represent Scooters Coffee?

Employees should represent Scooters Coffee by embodying its values and providing excellent service because this approach aligns with the brand's commitment to quality and customer experience. When employees reflect the company's core values, such as community, integrity, and excellence, they contribute to a positive and consistent brand image. Providing excellent service not only enhances customer satisfaction but also fosters loyalty and encourages repeat business.

Focusing solely on sales ignores the broader mission of creating a welcoming environment and building relationships with customers. Dressing casually might not convey the professionalism and brand standards that Scooters Coffee wishes to uphold. Emphasizing personal opinions can detract from the company's mission and may not align with the cohesive image the brand aims to project. Thus, embodying company values and ensuring a high standard of service is crucial for employees’ representation of Scooters Coffee.