How does Scooters Coffee gather customer feedback?

Scooters Coffee gathers customer feedback through comment cards and direct conversations, which allows them to engage with customers in a meaningful way. This approach ensures that customers have the opportunity to share their thoughts and experiences directly with the staff. By using comment cards, customers can provide feedback at their convenience, while direct conversations create an opportunity for staff to ask questions and clarify concerns in real-time. This two-pronged strategy helps to create a more interactive feedback loop, allowing the company to address customer issues promptly and improve overall satisfaction.